Are all products entirely made in Portugal?

Yes. Every product is designed and manufactured in our own facilities in Portugal, through a vertically integrated production and a team of experts with more than 50 years of knowledge.

Does Graccioza work B2B businesses?

Yes. Explore our Wholesale, Luxury Hospitality, and Designer programs for trade partners in our "For the Trade" section of the website.

What makes Graccioza different from other luxury brands?

Our use of the finest and rarest fibers, from Egyptian Cotton Giza to Sea Island Cotton, combined with in-house manufacturing, five decades of textile expertise, extensive customization options, and a distinctive approach to texture and color.

Who We Are

Use to who we are
Use to who we are
Made in Portugal, recognized worldwide. Since 1974 Who We Are Graccioza is a Portuguese luxury bath linen brand behind one of the world's finest bath collections - towels, bathrobes, bath rugs, bath mats, accessories and area rugs - crafted with the same uncompromising high standard, piece after piece. For over 50 years, our family-run textile house has woven the best fibers into exceptional textiles for discerning homes, high-end department stores, luxury hotels and private yachts across more than 70 countries, without ever compromising on what makes true luxury: care, precision, tradition and craftsmanship that cannot be rushed.

Use to a trusted brand, detail-oriented
Use to a trusted brand, detail-oriented
A trusted brand, detail-oriented Graccioza sits at a rare intersection: a brand personal enough for a private home, providing the comfort and customization the customer is searching for, and robust enough for the operational demands of luxury department stores, hospitality, yachting and aviation. Our 230-strong team designs and manufactures collections that perform identically whether they're folded on a hotel shelf in Dubai or a bathroom in New York.

Use to a legacy in numbers
Use to a legacy in numbers
A LEGACY IN NUMBERS

Use to +50 years
Use to +50 years
+50 YEARS Over 50 years of tradition, know-how, and expertise in the home textiles industry.

Use to +70 countries
Use to +70 countries
+70 COUNTRIES Present in more than 70 countries, through luxury department stores, boutiques, and discerning projects worldwide.

Use to +230 workforce
Use to +230 workforce
+230 WORKFORCE A passionate team dedicated to creating world-class linens and tailored solutions for every client.

Use to rooted in portugal
Use to rooted in portugal
Textile Heritage Rooted in Portugal Rooted in Portugal's centuries-old textile heartland, Graccioza carries the expertise of Sorema, a company shaping home textiles for over five decades. What started as a commitment to technical excellence grew into a brand recognized in the world's most exacting markets, with a collection as varied as it is luxurious, built to the highest standard and tailored to the needs of any client or project.

Use to what we believe
Use to what we believe
WHAT WE BELIEVE

Use to expert craftsmanship over fast fashion
Use to expert craftsmanship over fast fashion
Expert Craftsmanship Over Fast Fashion Every Graccioza piece is engineered to be lived with for years, not one season: density, absorbency and durability built in from the first thread, not the last finish.

Use to the best fibers, non-negotiable
Use to the best fibers, non-negotiable
The Best Fibers, Non-Negotiable From Egyptian Cotton GIZA to rare Sea Island cotton, among others, we work exclusively with long-staple fibers: the kind that will make a luxurious product standout.

Use to vertical production
Use to vertical production
Vertical Production Every stage, from spinning to weaving, dyeing and finishing, happens within our own walls, under our high quality standards.

Use to learn more about us
Use to learn more about us
LEARN MORE ABOUT US

Use to our fibers
Use to our fibers
OUR FIBERS

Use to where we are
Use to where we are
WHERE WE ARE

Use to our company
Use to our company
OUR COMPANY

Use to certifications
Use to certifications
CERTIFICATIONS

Use to our company
Use to our company
OUR COMPANY

Use to certifications
Use to certifications
CERTIFICATIONS

Use to frequently asked questions
Use to frequently asked questions
FREQUENTLY ASKED QUESTIONS

Are all products entirely made in Portugal?
Yes. Every product is designed and manufactured in our own facilities in Portugal, through a vertically integrated production and a team of experts with more than 50 years of knowledge.
Does Graccioza work B2B businesses?
Yes. Explore our Wholesale, Luxury Hospitality, and Designer programs for trade partners in our "For the Trade" section of the website.
What makes Graccioza different from other luxury brands?
Our use of the finest and rarest fibers, from Egyptian Cotton Giza to Sea Island Cotton, combined with in-house manufacturing, five decades of textile expertise, extensive customization options, and a distinctive approach to texture and color.

Who We Are

A trusted brand, detail-oriented

Rooted in Portugal