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Story and roots
Not an history of a successful business, but one of courage, resilience, unity and love. Love for what you do and what you believe in.
Graccioza is part of the company Sorema: a manufacturer of innovative bath textiles since 1974 with more than 40 years of tradition and know-how in the textile industry.
With a very small team but a huge passion, drive and creativity the company founders, Manuel Relvas and his son, Duarte, started producing bath rugs in the year of 1975. It didn’t take long until the products started being recognized worldwide by its quality and design.
Since then, product development and design became Graccioza’s motto, with our collections growing into a wide range of products. The original bath rugs have been complemented by other textiles for the bathroom, specially a linen of premium towels, bathrobes and mats.
Today, Graccioza is a third-generation family business, continuously evolving and innovating. Our DNA, distinctive design based on high-end materials and special manufacturing processes, is nowadays sustained by a great workforce and represent the common thread between the past, present and future Graccioza collections.
We use the best materials combined with our expert knowledge and the most recent technology to simply provide, more than just bath products, the most pleasant bath experience.
Made in Portugal
One of the most recognized and greatest exporters of bath textiles in the world
Sorema is proudly located in Espinho, near Porto: one of Europe's oldest tourist destinations and geographic heart of the Portuguese textiles industry